Did anyone try to regulate it?

There are two separate issues when it comes to the pink tax. One that can be seen at a corporation level, which is the one we shall be focusing on today, and the other one that can be observed at the federal level, which sometimes ties into the pink tax, but we shall only mention it in passing.

Pink tax occurs when a company makes the same product, but because one is marketed to women (hence it’s pink) and one is to men (which would be blue or black), the female-aimed one is going to be more expensive. While the idea of tax will make you think that this price increase would go to the government, in reality, it is not: the company will just make more profit on the female-marketed product due to its color, effectively making more money for the same thing.

The tampon tax, which sometimes ties into the pink tax problem, is an actual tax that a lot of states still enforce. This tax makes feminine hygiene products, which are bought by girls and women who are menstruating, more expensive than they should be. This is a type of tax that is solely aimed at women since men will not be using these types of products except for occasionally buying them for their relatives. The pink tax tackles price gauging for the same type of product or service that is being sold to women at a higher price point.

When it comes to regulation, a lot of states have passed laws against gender pricing on services and products, and there has been an attempt to ban these types of pricing practices at the federal level. Despite this, we still have to see such a law passed on a higher level than the individual states.

Keep on reading to discover how some states deal with this issue!